I have been drawn to these images and I couldn't figure out why. But when I pulled them all together, it hit me. There is a common theme of a varied coral hues, spikey flowers, vintage charm, competing textures, natural themes and lots of casual muted white backgrounds. Almost a natural history type of flair, with a bit of eccentric fun thrown in.
It's amazing to see how fashion, flowers, treats, books and interior design can be combined to resemble one another in such an obscure and unintentional way.